User intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it’s more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. It’s easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra careful how you interpret the keywords you target.

WHAT WE DO?

Focus on lead generation

The keywords which are used in the articles or websites are the one which has the highest probability of attracting customers.

Competitive keyword research

The smaller volume phrase is sometimes promising, therefore, a smaller competitor competing for an organic ranking position for a phrase being targeted by major players may not have the budget to compete.

Search volume

A phrase generating 40,000 monthly searches is likely to be much more promising than a similar phrase generating 4,000 monthly searches.

Specificity

Using specific names to attract consumers. For instance, “packaging” might have high volume and “buy packaging boxes” might have low search volume, but has extremely high relevance and user intent strength.

Target audience demographics

Understanding the characteristics and search behaviors of your target audience is important for selecting keywords that will attract the attention of highly qualified prospects.

Long-tail search terms

Long-tail keyword research identifies lower volume phrases with high conversion probability and/or high conversion profitability.

Traditional SEO

VS

TECHMATCH SEO

Traditional SEO

Driven by Search Engine Demands

Optimization is done based on search engine demands

Focus

TECHMATCH SEO

Driven by Customer Experience

Optimization is done to enhance user experience

Traditional SEO

Supplier-focused

Keywords used focus on products/company

Content

TECHMATCH SEO

User-focused

Keywords used are based on customer experience and search intent

Traditional SEO

Single-channel

Optimization concentrates on website only

Marketing

TECHMATCH SEO

Multi-channel

Multi-channels are used in the optimization process

Traditional SEO

Results Only

Data collection focuses on ranking and search volume

Analytics

TECHMATCH SEO

Analysis and Recommendation

Data analysis include conversions and goal tracking

TALK TO OUR DIGITAL MARKETING EXPERTS

Let Us Develop A Website That Speaks To Your Clients.