Understanding the search intentions and intents of customers is one of the key factors in achieving good rankings on search engines like Google. Today, what’s most important is that your web page solves the searcher’s problems, rather than simply carrying the keywords used by the searcher. It’s easy to take keywords at face value, unfortunately, keywords can have many different meanings beneath the surface. Since the intent behind searches is very important for your ranking potential, you need to be extra careful in how you interpret the keywords you target.

Our Focal Points

Focused on How to Generate Potential Customers.

The keywords used in articles or websites are the most likely to attract customers.

Competitive Keyword Research.

A smaller number of phrases can sometimes be significant; therefore, a smaller competitor targeting phrases for the primary participants may have organic ranking positions without the budget competition.

Search volume.

A phrase that generates 40,000 searches per month may be more meaningful than a similar phrase that generates 4,000 searches per month.


Using specific terms to attract consumers. For example, "packaging" may have high search volume, while "buy packaging boxes" may have low search volume but with extremely high relevance and user intent strength.

Target Audience Demographics.

Understanding the characteristics and search behavior of the target audience is crucial for selecting keywords that can attract the attention of high-quality potential customers.

Long-tail keywords.

Long-tail keyword research identifies low-volume phrases with high conversion probability and/or high conversion profitability.

Marketplace Search Engine Optimization



Traditional SEO

Driven by Search Engine Demands

Optimize according to search engine requirements



Driven by Customer Experience

Optimize to Enhance User Experience

Traditional SEO

Aimed at Promoting the Company/Product

Using Keywords Focused on the Product/Company




Using Keywords Based on Customer Experience and Search Intent

Traditional SEO

Single-Minded Approach

Optimization is only focused on the website



Multi-Dimensional Thinking

Use multiple channels during the optimization process, such as combining links from FB and the website, etc.

Traditional SEO

Search Results Oriented

Data collection focuses on rankings and search volume



Analysis and Recommendations

Data analysis includes conversion and goal tracking

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