Why is a Website SEO Audit Necessary?
Conduct an assessment of the website’s current status to determine its strengths and weaknesses in search engine rankings. This process includes examining the website’s page structure, content quality, keyword usage, link structure, speed, and website security, among other aspects. Through website analysis, one can understand the overall condition and issues of the website.
- Understanding the Current State of the Website: Conducting an SEO audit can help understand the current condition of the website, including its structure, content, speed, SEO techniques, and more. This allows for the identification of issues and potential opportunities in terms of the website's search engine rankings.
- Identifying and Resolving Issues: Conducting an SEO audit can uncover problems and deficiencies in a website, and provide corresponding solutions. For instance, there may be technical issues, content problems, or external linking issues within the website. An SEO audit can identify these problems and offer solutions.
- Improving Search Engine Rankings: An SEO audit can help improve a website's search engine rankings, thereby increasing its traffic and brand visibility. By optimizing the website's structure, content, and technology, the website's ranking in search engines can be enhanced, thus attracting more potential customers to visit the site.
How to Conduct a Website SEO Audit?
An SEO audit is completed by examining each step on the audit checklist and identifying any issues that need to be fixed or improved to enhance the website’s search engine performance. It acts as a report card for your website’s ‘Google capability’. Your website can be beautiful, clean, and well-organized, but if it does not appear in Google’s search results, then your efforts are in vain.
- Website Health Check: Determine whether the website has been penalized by Google, check for any malware or website security vulnerabilities, and ensure that the website has the correct Robots.txt, Sitemap.xml, and 404 pages.
- Website Structure Check: Examine if there are any issues with the website structure, such as duplicated content or titles, overuse of keywords, etc."
- External Link Check: Examine the quality and quantity of the website's external links to determine if there are any harmful links affecting the website's ranking.
- Data Analysis: Utilize analytical tools such as Google Analytics and Google Search Console to collect and analyze data, in order to understand the website's traffic, rankings, conversion rates, and other aspects.
An SEO Audit Includes:
SEO Content Audit
Our SEO experts will examine your website to determine its quality and find ways to enhance the content for your customers.
Keyword/Phrase Search
Using unique or key words throughout your website, such as in titles, body, content, keywords, meta descriptions, and ALT tags will help increase the reach of your pages.
Page Content Length
Using unique or key words throughout your website, such as in titles, body, content, keywords, meta descriptions, and ALT tags will help increase the reach of your pages.
Backlink Audit
The website SEO audit will review your backlinks to ensure that they are reliable and do not pose a risk to your website's SEO.
Website Speed Test
Analyzing website speed is necessary because it affects user experience, bounce rate, conversion rate, etc.
Page User Metrics
Google understands and rates your content based on your website data, as page metrics determine the importance and benefits of the content to your customers.
Common Search Engine Optimization
VS
TECHMATCH SEO
Traditional SEO
Driven by the demands of search engines
Optimized according to the needs of search engines
Focus
TECHMATCH SEO
Driven by customer experience
Optimize to enhance user experience
Traditional SEO
With the purpose of promoting a company/product
Keywords used focus on the product/company
Content
TECHMATCH SEO
Consumer-centric
Keywords used are based on customer experience and search intent
Traditional SEO
Single-minded thinking
Optimization is solely focused on the website
Marketing
TECHMATCH SEO
Multidimensional thinking
Use multiple channels in the optimization process, such as combining FB (Facebook) and website links, etc.
Traditional SEO
Search Results Oriented
Data collection focuses on rankings and search volume
Analytics
TECHMATCH SEO
Analysis and Recommendations
Data analysis includes conversion and goal tracking
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