Search Engine Optimization (SEO)

Why Does Guaranteeing Google Rankings Equate to Ensuring Guaranteed Website Traffic?

Guaranteeing Google rankings can place a website higher in the search engine results page, making it more discoverable. As rankings improve, the exposure and click-through rate of the website also increase, leading to more visits and traffic. Therefore, ensuring Google rankings is synonymous with ensuring guaranteed website traffic. However, it’s important to note that ranking improvement is just one factor; the quality and content of the website itself are equally crucial in attracting and retaining visitors, increasing conversion rates, and encouraging return visits.

SEO is not just about rankings

A smooth interface does not guarantee traffic to your website. If your website ranks low on Google, the chances of attracting traffic are very slim. Without an online presence, you’re missing out on a huge opportunity to grow your business. So, jump on the growing trend, optimize your website using SEO and take your business to the next level.

As one of the premium SEO services companies in Hong Kong, we have the expertise to improve your website’s organic rankings and move it to the top of Google search engine results pages. With great website structure, engaging content, and a great user experience, you’ll quickly experience an increase in organic traffic to your website.

Marketplace SEO strategies



Traditional SEO

Driven by search engine demands

Optimizing according to search engine demands, SEO strategies driven by search engine requirements can help increase website traffic and conversion rates.



Driven by customer experience

To enhance user experience through optimization, it is necessary to start from the user's perspective, providing the highest quality and most relevant search results. Understanding the needs and search habits of users, and optimizing the website's content, structure, keywords, etc., based on these needs, aims to improve the website's ranking and visibility in search engines.

Traditional SEO

With the purpose of promoting a company/product

The keywords used focus on the product/company




The keywords used are based on customer experience and search intent, optimized based on their needs and interests. This approach better meets consumer needs, providing more valuable and useful content, thereby enhancing user experience and website visibility.

Traditional SEO

Single-minded thinking

Optimization is focused only on the website



Multi-dimensional thinking

In the optimization process, use multiple channels, such as combining links from FB and websites, etc. The focus is on achieving the goal of driving traffic.

Traditional SEO

Search Result Oriented

Data collection focuses on rankings and search volume



Analysis and Recommendation

Data analysis includes conversion and goal tracking. SEO recommendations refer to providing targeted measures based on the results of SEO analysis to improve the website's search engine ranking and visibility.

Why SEO is Important

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Hong Kong people go online

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Local internet users

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Users go online to search for products and services

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SEO Process


Thorough Website Analysis

Conduct an assessment of the website’s current state to determine its strengths and weaknesses in search engine rankings. This process includes examining issues related to the website’s page structure, content quality, keyword usage, link structure, speed, and website security. Through website analysis, one can understand the overall condition and issues of the website.


Precise Keyword Research

By analyzing users’ search habits and behaviors, select keywords, and carry out assessments and optimizations to improve the website’s ranking and visibility in search engines. The specific steps of keyword research include: identifying the target audience, analyzing their search habits and keyword usage, finding relevant keywords through competitor analysis, evaluating and filtering keywords, and choosing the most promising keywords for optimization.


Competitor Lock-in and Analysis

The aim is to understand competitors’ websites and SEO strategies to identify their strengths and weaknesses and then develop corresponding SEO strategies. This process includes identifying competitors, analyzing their website structure, content, keyword usage and ranking, and their online marketing activities.


Page Optimization

On-page optimization is to embed keywords and other optimization elements into the page to improve search engine understanding and ranking, while providing more valuable content and user experience, thereby attracting more users. On-page optimization includes optimizing the title, content, pictures, links, tags and other elements of the page.


Off-Page Optimization

The purpose of off-page optimization is to improve the authority and credibility of the website. Off-page optimization includes: external link building, social media optimization, website quality improvement, such as website content quality, page design, website speed, etc. and improving the website’s brand awareness and credibility.


Reporting and Data Analysis

By analyzing and evaluating the effectiveness of SEO strategies, promptly adjust and optimize the website’s SEO strategy. Our SEO experts will review and analyze your website’s performance. If necessary, they will improve their strategies to further enhance your website’s performance.

SEO Audit

Website audit is the process of evaluating a website by using tools to examine its ability to appear on the Search Engine Results Page (SERP) in search engines.

SEO Audit includes:

SEO Content Audit

"Our SEO experts will check your website to determine the quality of your website and find ways to enhance content for your customers.

Keyword/Phrase Search

Using unique or keywords throughout your website, such as in titles, body, content, keywords, meta descriptions, ALT tags will help increase the coverage of your pages.

Page Content Length

There is no ideal page length on a website, but Google has mentioned that the content on the page is a decisive factor in their calculations. Therefore, we will advise clients on the content that needs to be added based on the actual situation.

Backlink Audit

The website SEO audit will examine your backlinks to ensure they are reliable and do not pose a risk to your website's SEO.

Website Speed Test

Analyzing website speed is necessary because it affects user experience, bounce rate, conversion rate, etc.

Page User Metrics

Google will understand your content and rating based on your website data, as page metrics determine the importance and benefits of the content to your customers.

SEO Keyword Analysis

Understanding the search intentions and intent of customers is a crucial factor in determining whether a good ranking can be achieved on search engines like Google. Today, it is most important that your web pages address the problems of searchers rather than simply carrying the keywords they use. It is easy to use keywords for their surface value; unfortunately, keywords may have many different meanings beneath the surface. Because the intent behind searches is vital to your ranking potential, you need to be extra careful in interpreting the keywords you target.

SEO Keyword Analysis Includes

Focusing on How to Generate Potential Customers

The keywords used in articles or websites are the ones most likely to attract customers.

Competitive Keyword Research

A smaller number of phrases can sometimes be important, so a smaller competitor targeting phrases aimed at major players may not have the budget to compete for organic ranking positions.

Search volume

A phrase generating 40,000 searches per month may be more significant than a similar phrase generating 4,000 searches per month


Use specific names to attract consumers. For example, 'packaging' might have a high search volume, while 'buy packaging boxes' might have a low search volume, but with very high relevance and user intent strength.

Target Audience Demographics

Understanding the characteristics and search behavior of the target audience is very important for selecting keywords that can attract the attention of high-quality potential customers.

Longer Search Terms

Long-tail keyword research identifies phrases with low volume but high conversion probability and/or high conversion profitability.

Why identify SEO Competitors?

Through the analysis of competitors, you can understand their strengths and weaknesses, find your own position in the market, and how to optimize your website to improve your ranking and exposure in search engines. In addition, through competitor analysis, you can also obtain valuable industry information and market trends, which will help formulate more effective SEO strategies.

How to identify and Analyze Competitors

Identify Main Competitors

First, it's necessary to identify the main competitors related to one's own business, which can be done through search engines, social media, industry reports, etc.

Analyze Competitors' Website Structure and Content

Understand the website structure, content architecture, and level of optimization of competitors, such as website directory structure, content categorization methods, website speed, etc.

Analyze Competitors

Understand the keywords that competitors are using, as well as the search volume and ranking status of these keywords.

Analyze Competitors' External Linking Situation

Analyze the external linking situation of competitors, including the quality, quantity, sources, etc., as well as the competitors' social media presence.

Analyzing competitors' social media strategies

Understanding the performance of competitors on social media, including which platforms they use, the number of followers, interaction rates, etc.

Why on-page optimization?

Page optimization refers to adjustments and improvements made within a website to enhance its ranking and visibility on search engines. This includes optimizing website content, selecting and using keywords, optimizing page titles and descriptions, and optimizing internal links. Through these optimization measures, internal coherence and structural rationality of the website can be improved, allowing search engines to better understand and evaluate the content and value of the website. This, in turn, leads to improved rankings and visibility, further increasing website traffic and visits, and bringing more business opportunities and benefits to the site.

How to perform on-page optimization effectively?

Website structure optimization

The structure of the website needs to be clear and concise, making it easy for search engines to index and for users to find the desired content. Therefore, it is necessary to design a logical navigation structure and classification system.

Title tag optimization

The title tag of a web page is a crucial element. It enables search engines to better understand the page's topic and attracts user clicks. Title tags should include keywords and be appealing, allowing for the inclusion of special symbols and expressive wording.

Content optimization

The content of the website needs to be original, valuable, and should also use keywords moderately to help search engines better understand the page's topic. It's important to note that content should not have issues like repetition or plagiarism.

Internal linking optimization

Internal links on the website can help search engines better crawl and understand the structure and content of the site. Additionally, they can increase user visit duration and click-through rates. Internal links should be clear, use keywords, and be relevant to the content.

Page speed optimization

Page speed is one of the crucial factors for website experience and SEO ranking. It involves optimizing page size, image size, code compression, etc., to enhance the speed of the page.

Why engage in off-page optimization
SEO Outreach

SEO’s off-page optimization refers to improving the ranking and visibility of one’s website through a series of external measures, such as building high-quality external links and engaging in social media promotion. The significance of off-page optimization lies in the fact that search engine rankings are determined by multiple factors, with on-page optimization being just one aspect. Through off-page optimization, search engines can better understand and evaluate the website, leading to improved rankings and visibility. Additionally, off-page optimization can help the website establish a positive brand image and reputation, increasing website traffic and conversion rates.

What is the most effective backlink strategy?

External links comply with Google's three-tier pyramid requirements

For BackLinks external links to gain favor from Google, they need to comply with search engine requirements. According to Google's recent updates, the pyramid structure is the most valued and effective external link pattern. Our provided external links will be based on a three-tier pyramid model, where the links in Tiers 2 and 3 at the bottom will strengthen the Tier 1 external links at the top. This Link Profile will be the most compatible.

Safer and more effective

Many people, in their quest for faster access to the Google homepage, only choose do-follow backlinks. However, this type of link structure can make the website's Link Profile appear very unnatural, leading to suspicion. In order to make your Link Profile look more natural, will establish 20% of the backlinks as no-follow during the Link Building process, making the entire website's Link Profile more natural. Additionally, to ensure that your purchased BackLinks' backlinks are more effectively indexed by Google, we will appropriately index the BackLinks, avoiding mass indexing in a short period, thus making Link Building more natural and authentic.

Maintain an appropriate construction frequency

If the construction period is too fast, Google may become suspicious of the externally built links. Therefore, to ensure that the established external links are indexed, our company generally maintains a construction period of about one month.

When can results be seen?

Before starting Link Building, our company will create a Link Profile report for your website. After completing the project, we will review the results for you, comparing the website rankings before and after Link Building. Additionally, your website's organic rankings are expected to improve within a month.

Why is reporting and data analysis necessary?

Reporting is an important part of your job. After all actionable SEO work has been performed, reports help show clients what we did and why it matters. But reporting is one aspect of SEO that seems unbalanced. Our main tasks are link building, content writing, keyword analysis, but in these jobs, reporting keeps the lights on. The problem with reporting is that it takes a lot of time and the results feel cluttered and confusing. You can hire experts like us to help you with this process.

Reporting and data analysis include

Win-Loss Report

This part of the report serves as the introduction for the recipients, as they simply wish to receive a summary of the entire report and what is about to happen.

Search Intent Keyword Analysis

SEO reports include all relevant analyses and their intent for the keywords discovered during the reporting period.

Reporting for Link building

The number of links lost and gained during a specific reporting period will always vary, and these differences should be included in the report.

SERP features analysis

Reports can include lost SERP positions, as it may be correlated with a decrease in CTR and site performance.

SEO Technical Report

Any substantial technical actions taken by the company to improve search results will be included in the SEO report.

Building a relationship

You can include your relationship with the client in the report, for example, by mentioning competitor audits, website audits, SWOT analysis, etc.

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